Online Sales Workshop: The key to success for SMEs in the digital economy

Hanoi, July 21, 2023 – Seaconsult Joint Stock Company (SEACO) in collaboration with the Hanoi Association of Small and Medium-sized Women Entrepreneurs (HAWASME) and the Hanoi Business Support Center (Department of Planning and Investment of Hanoi) organized the seminar “Online sales secrets to help increase sales significantly” to support businesses in digital transformation, improve business efficiency and expand the market.

Delegates at the seminar

The seminar was attended by speakers from the Hanoi SMEs Support Center, Saigon-Hanoi Commercial Joint Stock Bank (Sacombank), Vibook, Voice of Sale Joint Stock Company, Timegroup ecosystem and nearly 100 HAWASME female entrepreneurs.

Delegates at the conference

On behalf of HAWASME, Ms. Nguyen Thi Thu Ha, Permanent Deputy Chairwoman, reviewed the practical needs of small and medium-sized enterprises (SMEs), especially female-owned SMEs in the face of the trend of development of the digital economy, and affirmed that HAWASME’s strategy in the coming years will focus on supporting member enterprises to actively transform digitally and develop business on the basis of the Association’s Kinhdoanhdientu.vn e-commerce platform. Kinhdoanhdientu.vn is an e-commerce platform specially designed for female entrepreneurs, which has been highly appreciated by domestic and international partners for its integration of social networking features, secure electronic payment gateway features, e-commerce market features, and consignment features goods…

Ms. Nguyen Thi Thu Ha, Vice President of HAWASME, gave the opening speech at the Conference

Assessing the context that Vietnam is deeply integrating into the digital economy and implementing the Fourth Industrial Revolution well, Ms. Dang Thi Huong, Deputy Director of the Hanoi Business Support Center, said that access to new production achievements is considered a powerful tool to help businesses participate effectively in the global value chain, while accelerating the industrialization process, expanding the market and promoting economic growth.

Ms. Dang Thi Huong, Deputy Director of Hanoi Business Support Center, spoke at the Conference

At the seminar, experts also shared experiences in accessing capital, building supply chains and introducing online sales support software for SMEs.

Ms. Vu Thi Tuyet Loan – Deputy Head of Business Incubation and Development Department – Hanoi Business Support Center – Hanoi City Department of Planning and Investment 

Mr. Nguyen Trung Trang – Chairman of Timegroup Ecosystem

The sharing of experts at the seminar has helped businesses recognize the necessary information technology tools in online transactions and sales. Besides, businesses are also approached from different perspectives from new investment funds (venture builder), while learning how to build brands on digital platforms through the sales staff.

The seminar “Online sales secrets to help increase sales significantly” has created a space for sharing useful information for SMEs to access and apply information technology to business development; not only helping businesses increase sales significantly but also promoting the industrialization and development of the local economy. Hanoi’s digital transformation support programs also promise to continue to spread and bring benefits to the SME community in the future.