INTRODUCING PROJECT “IDEAS”

IDEAS PROJECT – INCREASING DIGITAL SKILLS AND E-COMMERCE FOR ASEAN WOMEN MSMES The IDEAS project focuses on enhancing digital business skills for female leaders and owners of small and medium-sized enterprises in the ASEAN region. The aim is to support women’s active participation in the digital economy. The IDEAS project is part of the cooperation […]

More than 30 female entrepreneurs were mentored “Ready to do online business” – IDEAS Project

On the evening of July 31 and August 1, 2024 – Within the framework of the project “Enhancing the capacity of women-owned micro, small and medium enterprises in ASEAN to participate in the digital economy – IDEAS, ” SEACO successfully organized a Mentoring program called “ READY TO DO BUSINESS ONLINE .” This program attracted […]

Nearly 80 Female Entrepreneurs Participate in the Program: Vietnamese Female Entrepreneurs – Improving Digital Business Capacity in Hanoi

On May 11 and 12, 2024 in Hanoi , the training program “Strengthening the capacity of women-owned micro, small and medium enterprises to participate in the digital economy in ASEAN – IDEAS Project” officially launched its first training course (Training Batch #01). The program was successful, with the enthusiastic participation of businesses in Hanoi and […]

Sharing International Training Opportunities – ASEAN – Korea Cooperation Project

WELCOME TO ALL THE TALENTED WOMEN ENTREPRENEURS OF VIETNAM! Are you dreaming of enhancing your digital business skills, joining the multinational community and expanding e-commerce opportunities in the ASEAN region? Join the Korean Government-funded Project, organized by the ASEAN Coordinating Committee for SMEs (ACCMSME) and Sookmyung University in Korea, with strong support from the Agency […]

SIC Mart (Social Impact Creation Mart) bridges business and social impact.

SIC Mart (Social Impact Creation Mart) is a unique e-commerce platform, not just an ordinary shopping hub but also a bridge between business and social impact, a social impact business ecosystem where enterprises not only pursue profits but also focus on creating value for society. Initiated by the Vietnam Manpower Development Company Integration in 2023, […]

SEACO and the Hanoi Association of Women of Small and Medium Enterprises (HAWASME) had a visit to the Vietnamese Embassy in Laos.

On November 3, 2022, Dr. Dương Thị Kim Liên, Director of the Institute for Business Innovation Assistance (IBIA) and Deputy Director of Seaconsult Joint Stock Company, along with a delegation from the Small and Medium-sized Women Entrepreneurs Association of Hanoi, paid a visit to the Vietnamese Embassy in Laos. The event was attended by the […]

Women-owned businesses under the impact of the covid-19 epidemic

“Covid-19 has significantly impacted the business community, including women-owned enterprises, especially during periods of social distancing. This has affected their production and business activities. On the afternoon of November 14, the Vietnam Chamber of Commerce and Industry (VCCI) held a workshop to announce the report ‘Resiliently Overcoming the Waves: Survey Results of Women-Owned Businesses Under […]

What businesses need to consider when the EU emphasizes green standards

The European Union (EU) is increasingly focusing on green standards in the food sector. Alongside the opportunities it brings, Vietnamese businesses are advised to pay attention to regulations to meet the export standards to this market. On the afternoon of November 25th, the Export Support Center, the Trade Promotion Agency under the Ministry of Industry […]

Support Program for Social Impact Businesses (SIBs)

Within the framework of TECHFEST 2022, the Impact Village, a hub for Social Impact Technology, in collaboration with the Institute of Business Innovation Support (IBIA) and Seaconsult Corporation (SEACO), is organizing an evaluation and development advisory program to support Social Impact Businesses (SIBs) participating in the exhibition showcasing achievements to 400 businesses and investors at […]

Great opportunity for Vietnamese goods exported to the Thai market in 2023

22.05.2024 (1) Comment

HCMC, April 12, 2023 – Thailand and Vietnam are actively engaged in multilateral activities

According to information from the seminar “Consumer Trends and Export Standards to the Thai Market in 2023,” organized by the Ho Chi Minh City Investment and Trade Promotion Center (ITPC) and Central Retail Group in Vietnam, Thailand and Vietnam are active members in multilateral trade cooperation frameworks and have participated in many important free trade agreements. The removal of tariff barriers between the two countries has opened up numerous opportunities for import and export goods, facilitating the cooperation between Vietnam and Thailand in building supply chains, production chains, and promoting exports to third countries.

With their close geographical proximity, convenient transportation, and utilization of connecting routes like the East-West Economic Corridor and the Southern Economic Corridor, Vietnam and Thailand are collaborating to develop the logistics sector and strengthen their Strategic Partnership. Thailand has consistently maintained its position as Vietnam’s largest ASEAN trading partner.

In the first two months of 2023, bilateral trade between Vietnam and Thailand reached US$3 billion, with Vietnam’s exports to Thailand reaching US$1.2 billion, an increase of 12.4% compared to the same period in 2022. However, Vietnam’s imports from Thailand decreased by 15.2% compared to the same period in 2022, reaching US$1.8 billion. The bilateral trade target between the two countries is expected to reach US$25 billion in the near future.

In the export sector, Vietnamese businesses need to understand the preferences of the Thai market. Thailand has a diverse distribution channel system, creating numerous opportunities for Vietnamese goods to penetrate these systems and reach Thai consumers.

GO! and Big C are both major players in Thailand’s retail sector and also have a presence in Vietnam.

GO!, established in 1994, is a leading supermarket brand in Thailand with over 130 stores nationwide. It is a popular shopping destination for Thai people, offering a wide range of products and services from fresh food and household essentials to electronics and advanced technological products.

Big C, with over 900 stores across Southeast Asia, is a popular supermarket chain in both Thailand and Vietnam. In Vietnam, Big C has been present since 1998 and is one of the largest retailers. It offers a diverse range of products and services, including food, household items, children’s products, and fashion. The supermarket chain also provides online shopping and home delivery services.

With their widespread reach and array of convenient services, GO! and Big C are becoming ideal partners for businesses seeking to enter the retail markets of Thailand and Vietnam.

A key strength of GO! and Big C supermarket chains is their ability to assist manufacturers, suppliers, and SMEs in joining modern distribution systems, developing markets, and building brands. This is achieved through practical action programs such as training and guidance for Vietnamese businesses to improve their packaging, designs, and product quality to align with modern retail channels.

GO! and Big C supermarket chains are currently present in 40 provinces and cities, creating opportunities for Vietnamese exporters to reach consumers through Central Retail’s international retail network. However, Vietnamese businesses need to understand Thai consumer preferences, habits, and consumption patterns to ensure their products are well-received and competitive in the market.

The distribution landscape in Thailand is quite diverse, encompassing traditional markets, convenience stores, supermarkets, and hypermarkets. Businesses need to carefully research pricing, packaging, and other factors to suit each distribution channel.

To succeed in the Thai export market, Vietnamese businesses need to meet technical standards, ensure product quality, and utilize advanced technologies in processing and preserving products to maintain quality during transportation.