New mentality for Vietnamese entrepreneurs

Corporate culture and entrepreneurial ethics are very important to business.

Dr. Duong Thi Kim Lien, Chief of the Institute for Enterprise Innovation Support shared with Entrepreneurs about taking business culture, enterprise culture, entrepreneurial ethics as the core, the foundation for sustainable development.

Dr. Duong Thi Kim Lien,

Mrs. Lien said: If VCCI builds a corporate culture and entrepreneurial ethics into a movement, I believe the world will look at Vietnamese entrepreneurs in a different way.

– Shortly after Independence Day, at the National Cultural Conference in November 1946, Mr. Ho stated: “Culture must guide the people to realize independence, self-reliance and self-government”, “Cultural culture should pave the way for the people”. So, according to you, at this point, how do we need to change the business philosophy of Vietnamese in order for culture to really “shake the way” for business?

Corporate culture and entrepreneurial ethics are very important to business. However, in fact, in many Vietnamese enterprises this criterion is still a little weak. For example, when we visit a factory in Japan, South Korea, we’ll see a difference, not just in terms of the factory being clean, clean, covered. The first is the attitude of each employee, from the guardian to the company’s senior leader, each one of whom has the corporate culture of each position they occupy. They’re aware of it and they’re very good at it.

This word of consciousness has created not only a reputation for the business, but also a national reputation. Therefore, I think Vietnamese entrepreneurs need to move in the direction of shaping a corporate culture like that. We’ll gradually standardize and tell the world, “We’re Vietnamese. We’re proud of that.”

– As you said, we must let the world know the cultural identity of Vietnamese entrepreneurs,?

That’s right! Morality is especially important and it needs to be cultivated through education. We can see that in a family, when parents’ care and education are different, adult children will be different. Similarly, with every enterprise, just as leaders and middle-level managers are aware of it and apply ethical standards as well as business culture to the business, cultural attitudes will change gradually.

This change is not going to happen in a day, but every day it takes just five minutes, even one minute for the manager to remind the worker to abide by the rules of labour, then in a month or two it will come to the norm. Of course, this requires rewards, clear penalties, specific responsibilities. In particular, the focus is not just on doing well, as Hu Chairman taught: “Talent without talent is useless.” This teaching we’ve heard for a long time, but it’s been a while since we lost it and didn’t see it happen again. These are the basic, most basic things of a business, an entrepreneur needs to have in the present era. VCCI starts a set of rules Entrepreneurial ethics is meaningful and important.

In fact, in the developed world, they always uphold the moral standards of their workers without the need for anybody to “watch” and “watch”, and they adhere to them for the rest of their lives. Meanwhile, Vietnam has cultural and moral norms that have long been in place.

– In the past, there have been some businessmen, business has gone “out of the way”. How do you comment on this?

It’s a matter of a sense of law, because when it’s been violated in business, it involves the law. The understanding of these people is not that there is nothing, but that they’re “scoffing” the rules to make a big, quick profit. And they put personal interests above culture and morality.

Entrepreneurial ethics is one of the criteria especially needed in the context of Vietnam’s extensive international integration. Because when they get involved in a world-class environment in which countries have gone before us, they have business standards as well as working processes. Entrepreneurial ethics needs to be standardized and therefore VCCI’s “guiding” role is needed. If VCCI builds into a movement, I believe the world will look at Vietnamese business and entrepreneurs in a different way.

Today, however, there is no shortage of ethical, talented and dedicated entrepreneurs in Vietnam. Mirrors like that, according to me, need to be multiplied.

Thank you very much!

Following: Business Forum